Peacock Awards
Creativity
When
16 October 2024Where
Dead Sea, JordanSocial
#LevantCreativesRecognizing excellence in creativity, innovation, and impact.
A prestigious awards, honoring & celebrating exceptional achievements across diverse sectors. Named after the majestic peacock, renowned for its vibrant plumage and symbolic representation of beauty and distinction. The Peacock Awards have become synonymous with honoring innovators who have demonstrated unparalleled creativity, impact & leadership. Judging is conducted by a panel of experts rigorously evaluates nominees based on criteria like innovation, impact, scalability, sustainability, and overall contribution to their field.
Levant Creatives Summit invites an innovative marketing, PR, and advertising agencies from the Levant region exclusively showcase their campaigns on behalf of brands. Brands are not allowed to present directly, ensuring the spotlight remains on the creative agencies driving these successful campaigns. Each presentation will be 10 minutes long, followed by brand feedback. The day culminates with the prestigious Peacock Awards ceremony, where outstanding campaigns will be honored with either Silver or Gold awards.
What’s New?
This year, we are introducing a unique opportunity exclusively for marketing, PR, and advertising agencies to showcase their most innovative campaigns on behalf of their clients. This format ensures that your agency’s creative talent and strategic excellence are front and center.- In a departure from tradition, brands will not be presenting their own campaigns. Instead, the spotlight will be on you—the creative agencies driving these successful initiatives.
- Each participating agency will have 15 minutes to present their standout campaigns to a panel of esteemed expert juries, followed by a brief Q&A session.
Program Agenda Highlights
Thursday, 17 October 2024
10:10 am – 11:30 am
Marketing Campaign Showcases
12:00 pm – 01:30 pm
PR Campaign Showcases
02:30 pm – 04:00 pm
Advertising Campaign Showcases
06:30 pm – 11:00 pm
Peacock Awards Ceremony
Award Categories
These awards Categories and their criteria ensure a comprehensive evaluation of creativity and effectiveness, celebrating the best in marketing, PR, and advertising.
Innovative Campaign Award
Recognizes the most groundbreaking and original campaign.
Criteria: Originality, creativity, use of new technologies, and overall impact.
Best Use of Social Media Award
Honors the most effective and creative use of social media platforms.
Criteria: Engagement rates, creativity, innovation, and overall campaign success.
Integrated Marketing Award
Celebrates a campaign that effectively integrates multiple marketing channels.
Criteria: Cohesiveness across channels, creativity, and overall impact.
Branding Excellence Award
Recognizes outstanding achievement in brand development and management.
Criteria: Brand recognition, creativity, consistency, and overall success.
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Awards the most effective and innovative PR campaign.
Criteria: Media coverage, creativity, public perception, and overall impact.
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Celebrates innovative use of data to drive creativity in campaigns.
Criteria: Data-driven insights, creativity, effectiveness, and overall impact.
Storytelling Excellence Award
Honors the best use of storytelling in a marketing campaign.
Criteria: Narrative quality, emotional impact, creativity, and overall effectiveness.
Best Experiential Campaign Award
Recognizes the most engaging and innovative experiential marketing campaign.
Criteria: Audience engagement, creativity, execution, and overall impact.
Sustainability Award
Celebrates campaigns that promote sustainability and environmental consciousness.
Criteria: Creativity, impact on sustainability, effectiveness, and overall success.
Best Use of Technology Award
Honors the most innovative use of technology in a campaign.
Criteria: Innovation, creativity, effectiveness, and overall impact.
Audience Choice Award
Recognizes the most popular campaign as voted by the audience.
Criteria: Public voting, creativity, engagement, and overall appeal.
Best Content Marketing Award
Celebrates the most effective and creative content marketing campaign.
Criteria: Content quality, creativity, engagement, and overall success.
Design Excellence Award
Honors outstanding achievement in design within a campaign.
Criteria: Design quality, creativity, innovation, and overall effectiveness.
Best Influencer Campaign Award
Recognizes the most successful and creative use of influencers.
Criteria: Engagement, creativity, influencer selection, and overall impact.
Best Video Campaign Award
Celebrates the most effective and creative use of video in a campaign.
Criteria: Video quality, creativity, engagement, and overall success.
Cultural Impact Award
Honors a campaign that has made a significant cultural impact.
Criteria: Cultural relevance, creativity, impact, and overall success.
Diversity and Inclusion Award
Recognizes campaigns that promote diversity and inclusion.
Criteria: Creativity, impact on diversity and inclusion, effectiveness, and overall success.
Best Mobile Campaign Award
Celebrates the most innovative and effective mobile marketing campaign.
Criteria: Mobile engagement, creativity, innovation, and overall impact.
Customer Engagement Award
Honors the most effective campaign in engaging customers.
Criteria: Engagement rates, creativity, customer interaction, and overall success.
Peacock Grand Prix Award
The highest honor, recognizing the most outstanding campaign across all categories. Criteria: Overall excellence, creativity, innovation, impact, and success across multiple criteria.